Digital Retailing: Branding on the Web
Branding is an essential aspect of business, whether in a conventional retail setting or on the web. However, the way in which branding is approached and executed in these two environments can differ significantly. The digital revolution has transformed the way that businesses interact with customers, and as a result, the way that they brand themselves. In a conventional retail setting, businesses rely on physical store design, signage, and personal interactions to create a consistent brand experience and build brand recognition.